• Communication is a give and take process
• Neither person is considered just the sender or just the receiver...they are simply referred to as interactants or communicators - the sender and receiver role is constantly changing
• focus on intention: one cannot not communicate
• The focus moves from messages to meanings...in other words, Watzlawick, Beavin and Jackson were not interested in the fidelity of the information and its ability to get from point "A" to point "B," they were instead interested in the manner in which both "A" and "B" interpreted and attributed meaning to messages.

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